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Programming Priorities
Poker Face called out the lies in a world full of bluffs – which was key for social as we highlighted the thrill ride it had to offer. By teasing the thrilling and captivating moments, we were able to provoke conversation with fans on the mystery nature of the show, along with the human lie detector that was Natasha Lyonne. In just one week, Poker Face became social's #1 most viewed original campaign. In total, social content garnered 114M impressions, 425K engagements, and 74M video views.
POKER FACE
E!'s social goal for House of Villains was to expand its reach with increased engagement. As the lead on social, I was able to strategically execute a campaign that highlighted the cast/villains throughout the season through a variety of content and showcase the show for all it is. Engagement was key and the campaign was successfully able to gain a total of 884K+ engagements.
HOUSE OF VILLAINS
BravoCon 2023 was a huge hit with content that continued throughout the very much anticipated 3-day event. The Bravoholics (& others had content right at their fingertips that brought endless laughs, entertainment, recaps, and more. Overall, the campaign reached 2.4B impressions, 112M video views, & 3.4M engagements. As a key collaborator on the viral Brynn Whitfield ShoeGate moment, I was able to successfully reach fans deeply through humorous content. This post became Bravo's #1 IG video of all time, expanding to outlets such as E! News, amongst many others.
BRAVOCON 2023
NICKELODEON/NICK JR. PRIORITIES X HOLIDAYS
With a ton of international holidays to choose from, I was consistently ensuring we supported those that made the most sense for both Nickelodeon & Nick Jr. From International Friendship Day, to World Turtle Day, to World Animation Day, to Kid Inventors Day, to SpongeBob's birthday, & so much more – content was sure to not miss a beat!
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